About the CA$H FOR COLOR Program

Run by stallion owners for the pure purpose of giving back to breeders and exhibitors of color horses, CA$H FOR COLOR is a program with the substance, planning and experience to have lasting impact on the industry. Appaloosa, Buckskin, Paint, Pinto, Palomino and Roan stallions with full color registration in one of the respective color breeds are eligible for the program.

Michelle Johnston, the founder of the program working with another stallion owner Kate Joos, DVM, are determined to better the color horse industry. “The mission of this program is to provide a platform to promote Color Breeds and incentivize breeding to enrolled stallions. Our goal is to provide a program which showcases breeders and enthusiasts. Participants will have the opportunity to earn CA$H and prizes while having fun with their families, friends and horses, all in an effort to encourage, strengthen and promote the future of the Color Breeds and the horse industry as a whole.”

“As Stallion Owners, we will run this program with full transparency and integrity.” Explains Michelle who is grateful for the help of fellow equestrian Karla Jones who is the Executive Director of Sponsorship for the program. Karla is also assisting with all the paperwork and behind the scenes administration required to run the program. “Results and payouts will be published, and financial statements will be available to the owners of enrolled stallions. We will work tirelessly to maintain the honor and reputation of this program and the stallions enrolled.”

Stallion services are available for purchase now on the CA$H FOR COLOR Facebook page. Each stallion is sold for 50% of his advertised stud fee plus a $100 admin fee. This is a great opportunity to buy your color breeding for 2021 at a discount while supporting
this new program determined to give back to the color horses.